(Targeted) Amex Membership Rewards up to 30% transfer bonus to Hilton Honors

American Express launched new transfer bonuses to Avios programs today which appear to be available to everyone with Membership Rewards-earning cards.

There’s an additional transfer bonus to Hilton Honors that also gives a bonus of up to 30%, but this one is only available to targeted cardholders.

The Deal

• Get a bonus of 20%, 25% or 30% when transferring American Express points to Hilton Honors. Th

Key Terms

• Expiry date unknown.

Quick Thoughts

Usually when Amex offers targeted transfer bonuses, it seems to be to Etihad Guest or Cathay Pacific Asia Miles, although there have been the odd occasions in the past where they’ve offered targeted Hilton transfer bonuses and those have come in two forms.

Once or twice it’s been targeted in the sense that some people don’t get a bonus at all. Other times, there have been transfer bonuses that everyone is targeted for, but where the bonus percentage itself has been targeted, so some people have gotten, for example, 40% bonuses in some cases and 50% bonuses in others. It’s possible that a similar thing will happen with this new bonus, so let us know if you see something higher or lower than 30%. Update: Satellite has shared in the comments that there are targeted offers for 20% and 25% too.

Amex normally transfers to Hilton on a 1,000:2,000 basis, so a 30% transfer bonus increases that ratio to 1,000:2,600. Our Reasonable Redemption Value for Hilton points is 0.48 cents per point, so with this transfer bonus you could reasonably expect to get at least 1.25 cents per point of value from your Membership Rewards. That’s not a tremendous return, but it could still be of interest for some, especially if there’s a much higher value redemption that you have planned.

Something to bear in mind is that when Amex runs these targeted transfer bonuses, they sometimes disappear quickly. There have been occasions in the past where people have seen a transfer bonus when logging in, but if they don’t take advantage of it there and then it disappears. If this Hilton bonus is something that you might be interested in, it could therefore be worth making that decision before logging in and processing the transfer immediately just in case it does indeed subsequently disappear. Obviously make sure that you were targeted in the first place though!

h/t One Mile At A Time

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