Industrial Design Firm Makes Even Telecommunications Gear Look Good

For this project No Picnic, an amusingly-named industrial design firm based in Stockholm, was hired by Spanish telecommunications firm Televas. Televas needed to update their line of telecommunications infrastructure objects: Routers, distribution amplifiers, signal combiners, coax-to-ethernet converters. While these objects are likely to be handled only by installers and unseen by end users, No Picnic created a consistent design language and aesthetic that reinforced the Televas brand. "The product shapes and the modular designs take advantage of Televes in-house production capabilities [which included] a flexible Zinc casting process," the ID firm writes. "This allows for seamless adjustments in size to accommodate new products within the system. This flexibility ensures that the cohesive family design remains intact, regardless of product variations." "The design language features an interesting geometrical balance between smooth and sharp expressions, which gives a robust and qualitative contribution to a professional yet consumer-friendly appearance. Furthermore the molded wave pattern not only enhances the visual appeal but also signifies the advanced functionality within." "To create a visual anchor that unifies the brand and product family we introduced the Orange coin that also symbolize the heritage of Televes iconic orange satellite dish." Nice stuff! You can see more of No Picnic's work here.

Jun 3, 2025 - 20:55

Industrial Design Firm Makes Even Telecommunications Gear Look Good

For this project No Picnic, an amusingly-named industrial design firm based in Stockholm, was hired by Spanish telecommunications firm Televas. Televas needed to update their line of telecommunications infrastructure objects: Routers, distribution amplifiers, signal combiners, coax-to-ethernet converters. While these objects are likely to be handled only by installers and unseen by end users, No Picnic created a consistent design language and aesthetic that reinforced the Televas brand.

"The product shapes and the modular designs take advantage of Televes in-house production capabilities [which included] a flexible Zinc casting process," the ID firm writes. "This allows for seamless adjustments in size to accommodate new products within the system. This flexibility ensures that the cohesive family design remains intact, regardless of product variations."

"The design language features an interesting geometrical balance between smooth and sharp expressions, which gives a robust and qualitative contribution to a professional yet consumer-friendly appearance. Furthermore the molded wave pattern not only enhances the visual appeal but also signifies the advanced functionality within."

"To create a visual anchor that unifies the brand and product family we introduced the Orange coin that also symbolize the heritage of Televes iconic orange satellite dish."

Nice stuff! You can see more of No Picnic's work here.