The In-Side Collection Offers a Pop of Color All Year Round

The In-Side Collection of outdoor furniture by Thomas Heatherwick resembles an impossible shell, formed to protect a creature not from this world. The shapes warp naturally around themselves, for a surprising finish at the end: a burst of bright multicolored spots made of recycled plastic, growing in great numbers across the surface. A beautiful example of rotational molding, this collection produced for Magis brings innovative technology and imaginative design together in harmony.

Following several months of testing the rotational moulding technique using a blend of two types of recycled polyethylene, Magis observed that while the exterior of the material seemed fairly standard, slicing it open exposed an unexpected, unevenly speckled interior. “The idea behind this new collection is to use waste materials and reveal their inner beauty in an unexpected way,” says Heatherwick.

The thought and experimentation that went into the In-Side Collection is exemplary of Heatherwick’s style – rigorous research goes into materiality, production methods, and detailing. This collection features rippled molding on the outside, a clever use of the capabilities of rotational molding. Coupled with the colored flecks on the interior, the material is a blend of post-consumer and post-industrial recycled polyethylene, part of extensive research into the impact recycling can have on our collective waste streams. Discarded bottles can now become luxury furniture through imagination and work.

Flecks gain traction on the inside of the chair, adding pops of confetti-like color in contrast to the soft, muted exterior color palette of Sage, White, and Terracotta. The collection features an armchair, sofa, and low table, all rated for outdoor use. Organic form reigns supreme, not staking any claim on the natural environment but instead blending in, adding interest and elegance to any landscape.

Thomas Heatherwick is a British designer focused on the human experience. He explores architecture, urban planning, product design and interiors projects, centering the axis of his studio around originality, inventiveness, and identity. Since 1994 when his studio was established, he has challenged convention, sustainability, and a strong sense of materiality at the forefront of his work. As our world becomes more globalized, his ideals of democratic design and cleverness of craft remain evocative of another time, while his aesthetic decisions stay cutting-edge.

Since 1976, Magis has been pushing the boundaries of design, striving to incorporate the values of respect, honesty, and loyalty to their work. Based in the Veneto, a region of Italy known for it’s high-quality craftsmanship and level of finish within design, they strive to employ Italian craftspeople from as close to the locale as possible. This ensures that they can maintain close relationships with suppliers, and produce as much local commerce as they can. In their Code of Ethics, rare for a furniture brand, they detail their commitment to their employees, customers, and suppliers in that order, establishing where their commitments lie overall – to their people, ensuring Magis products will be made well by respected artisans for decades to come.

To learn more about the In-Side Collection by Thomas Heatherwick for Magis, head to magisdesign.com.

Photography courtesy of Magis.