Caudalie posts +37% Q1 travel retail growth amid ambitious expansion plans

Building on strong Q1 momentum, Caudalie is opening 12 stores in the Americas, 15 in APAC and five in EMEA travel retail this year.

Jun 3, 2025 - 02:50

Caudalie posts +37% Q1 travel retail growth amid ambitious expansion plans

**Caudalie recorded large double-digit growth across all regions and divisions**

French skincare brand Caudalie continues to scale its global travel retail footprint, posting +37% year-on-year sell-out growth in the channel to March, reaching 6.2x its volumes versus the same period in pre-pandemic 2019.

EMEA sell-out grew +44%, 12x the brand’s performance in 2019, while Asia Pacific and the Americas rose +30% and +26% respectively over Q1 2024.

Caudalie reaffirmed its strategic commitment to travel retail, citing the channel as a critical growth pillar globally.

The brand is currently present in 52 countries with an expanding network of around 300 travel retail points-of-sale worldwide.

**Caudalie recently opened new spaces at Singapore Changi Airport Terminal 2 (above) and Kuala Lumpur International Airport Terminal 1 Satellite (below)**

The brand has 231 points-of-sale in EMEA travel retail with five stores planned in Spain, Italy, Morocco, Greece and the UK this year.

In Americas travel retail, Caudalie has 28 points-of-sale with 12 new doors in Canada, USA, Colombia and Mexico planned over the balance of 2025

Asia Pacific has 27 Caudalie points-of-sale with 15 new stores in Singapore, Malaysia and Australia to open this year.

At Beijing Capital International Airport, sell-out grew +79% year-to-date. The brand also performed strongly at cdf Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, with sales increasing +18% year-on-year.

Caudalie’s Asia Pacific travel retail sell-out grew strongly, marked by a strong performance at Beijing Capital International Airport (pictured below). The brand is launching 15 points-of-sale in the region this year.

Hero lines Vinoperfect Dark Spot Serum, Makeup Elixir, Resveratrol-Lift Cashmere Cream, Premier Cru and Vinopure Anti-Acne lines continue to be key traffic drivers, Caudalie said.

The brand is also leveraging consumer demand for clean, effective and eco-conscious beauty with its natural formulations, eco-friendly packaging, and commitment to sustainable sourcing.

Looking ahead, Caudalie is investing in the premiumisation of its travel retail presence. Plans for the balance of the year include upgraded merchandising, enhanced point-of-sale visibility and increased support for travel retail-exclusive sets. These initiatives are designed to reinforce brand equity and increase conversion among high-spending international travellers.