Oteyza and PyD strike partnership to launch fragrance brand that captures the spirit of Madrid fashion

Spanish fashion house Oteyza and fragrance specialists PyD have partnered to debut a new high-end fragrance brand this autumn.

Founded in 2011 by Paul García de Oteyza and Caterina Pañeda, Oteyza is a Madrid fashion brand that blends the traditions of fine craftsmanship with a distinctly avant-garde vision.

Oteyza has showcased its designs on global fashion stages, including Paris Fashion Week, and is distributed internationally.

The forthcoming fragrance line, created in partnership with PyD, seeks to translate Oteyza’s fashion ethos into the world of perfumery. The collection aims to deliver a sensorial journey and offer scents that evoke memory, nature and the spirit of fashion in Madrid.

PyD CEO Pedro Trolez Cortina commented, “Our partnership with Oteyza allows us to tell unforgettable stories with an olfactory language that embodies the creativity, innovation and authenticity of the brand. For us, it is an exciting challenge that we take on with enthusiasm and audacity.”

Oteyza Co-Founder Paul Garcia de Oteyza added, “For more than three decades, Spanish fashion has not known a deployment of this magnitude, reaching international high-end perfumery from the base of Spanish fine craftsmanship and avant-garde fashion.

“We do not know better travelling companions than the great expertise and industry knowledge of PyD both nationally and internationally.”