Loewe celebrates 10 years of the Puzzle bag with exhibit

The Puzzle bag by Loewe is iconic for its groundbreaking design, which blends architectural precision with everyday functionality. Introduced in 2015 by creative director Jonathan Anderson, it was the first major handbag he developed for the house and instantly stood out for its cuboid silhouette made from meticulously cut and assembled leather panels. Its origami-like structure allows it to fold flat, an innovation that marries artistry with practicality. Beyond its clever construction, the Puzzle bag symbolizes Loewe’s revival under Anderson’s direction—celebrated for its craftsmanship, versatility, and instantly recognizable shape, making it a modern classic in luxury fashion.

Loewe is celebrating the 10th anniversary of its iconic Puzzle bag with a vibrant pop-up installation at Harrods in London, showcasing the brand’s commitment to craftsmanship and innovation. Introduced in 2015 by then-creative director Jonathan Anderson, the Puzzle bag quickly became a symbol of Loewe’s modern approach to luxury. Its distinctive cuboid shape, crafted from precisely cut leather panels, reflects the brand’s dedication to artisanal techniques. The bag’s unique design allows it to fold flat, combining practicality with avant-garde aesthetics.

Designer: Loewe

To commemorate this milestone, Loewe has unveiled the ‘Puzzle 10’ collection, featuring 19 reimagined versions of the original bag and one new design. Highlights include the ‘Confetti’ bag, adorned with colorful leather and metal sequins, and collaborations with artists like William Morris and Joe Brainard, showcasing the brand’s fusion of fashion and art. The Harrods pop-up offers an immersive experience, displaying the diverse iterations of the Puzzle bag in an exhibition-like setting. The installation not only celebrates the bag’s evolution but also pays homage to Anderson’s transformative impact on Loewe, blending fashion with cultural and artistic elements.

As Loewe looks to the future, the 10th anniversary of the Puzzle bag is more than just a milestone—it’s a celebration of bold creativity, expert craftsmanship, and a design that has defined a generation of modern luxury. Over the past decade, the Puzzle bag has transcended seasonal trends to become a true design icon, admired not only for its distinctive geometric structure but also for its versatility and wearability. From Harrods to high fashion runways, it has made its mark as a piece that seamlessly bridges function and form, admired by fashion insiders, collectors, and everyday style enthusiasts alike.

The anniversary collection and immersive Harrods installation highlight how the bag has evolved while staying true to its core identity: an object of beauty, precision, and cultural relevance. As Loewe continues to push boundaries and explore new frontiers in fashion, the enduring legacy of the Puzzle bag stands as a powerful symbol of what happens when heritage meets innovation.

The post Loewe celebrates 10 years of the Puzzle bag with exhibit first appeared on Yanko Design.