G6 Hospitality Announces Results of Its Revenue Management Program

DALLAS, Texas—G6 Hospitality, the parent company of Motel 6 and Studio 6, announced the results of its Revenue Management Services (RMS) program. The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly strategy calls with revenue managers. Properties enrolled in the G6 Revenue Management Services program saw an 11 percent year-over-year revenue growth in the first quarter of 2025, more than double the growth rate of the rest of the portfolio. These […] The post G6 Hospitality Announces Results of Its Revenue Management Program appeared first on LODGING Magazine.

Jun 25, 2025 - 17:15
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G6 Hospitality Announces Results of Its Revenue Management Program

DALLAS, Texas—G6 Hospitality, the parent company of Motel 6 and Studio 6, announced the results of its Revenue Management Services (RMS) program. The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly strategy calls with revenue managers. Properties enrolled in the G6 Revenue Management Services program saw an 11 percent year-over-year revenue growth in the first quarter of 2025, more than double the growth rate of the rest of the portfolio. These […]

The post G6 Hospitality Announces Results of Its Revenue Management Program appeared first on LODGING Magazine.