HMSHost strikes a chord with Sammy Hagar F&B opening at Charlotte Douglas Airport

Sammy’s Beach Bar & Grill offers an extensive menu of beach-inspired fare, Hagar’s line of premium rum and tequila and memorabilia from the musician’s storied career.

Jun 25, 2025 - 17:20

HMSHost strikes a chord with Sammy Hagar F&B opening at Charlotte Douglas Airport

**Rock & roll legend Sammy Hagar with the team at Sammy’s Beach Bar & Grill, the fifth location to open with HMSHost**

USA. HMSHost, part of global travel retail and F&B operator Avolta, has expanded its ongoing collaboration with Rock & Roll Hall of Famer Sammy Hagar with the opening of a Sammy’s Beach Bar & Grill at Charlotte Douglas International Airport (CLT).

The full-service restaurant offers travellers a relaxed, beach-inspired dining experience, combining Hagar’s signature rock-and-roll style with a laid-back coastal ambience.

The menu features a wide range of beach-themed fare, as well as a curated selection of the musician’s own-brand of premium rum and tequila. The space also showcases memorabilia celebrating Hagar’s celebrated music career.

**(Above and below) The opening reflects Avolta’s strategy to enhance its food & beverage portfolio through innovative brand partnerships and distinctive consumer experiences**

The Charlotte opening marks the fifth Sammy’s Beach Bar & Grill launched in partnership with HMSHost. The concept brings together Hagar’s passion for music, food and hospitality to offer a distinctive dining experience for airport guests.

“Sammy’s positive energy is apparent in every aspect of his Beach Bar & Grill, which will bring a fun and exciting vibe to those embarking on flights to the Caribbean who want to get a head start on enjoying the relaxation and island life,” said HMSHost Vice President of Business Development Stephen Douglas.

**Travellers at at Charlotte Douglas can now enjoy beach-inspired dishes and premium rum and tequila from Sammy Hagar’s own spirits line**

“We’ve had a wonderful partnership with Sammy and Charlotte Douglas International Airport for many years and are very happy to have had this opportunity to collaborate on a dining venue that will undoubtedly make the traveller’s journey through CLT happier.”

“Bringing my Beach Bar & Grill to Charlotte is all about sharing good times, great food and music with travellers,” commented Hagar. “This isn’t just a place to grab a bite, it’s a place to kick back, enjoy a killer cocktail and soak in some island and rock-and-roll vibes.

“I’m especially proud that through the Hagar Family Foundation, we’re also able to give back to the Charlotte community, like we do at all of our locations.”

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