Lagardère Travel Retail appoints Christine Bony as Vice President Dining Marketing

Lagardère Travel Retail has appointed Christine Bony as Vice President Dining Marketing, a strategic leadership role aimed at accelerating the growth of its Dining business across more than 30 countries.

With over two decades of experience in the food service and retail sectors, Bony brings extensive expertise in marketing, brand development and digital transformation to the role.

Bony will spearhead global marketing and innovation initiatives, including supporting local teams in identifying and anticipating evolving consumer expectations, forging strategic partnerships with international brands, and enhancing Lagardère Travel Retail’s portfolio of proprietary concepts. She will also provide countries with the necessary guidance to offer relevant and agile local propositions.

Prior to joining Lagardère Travel Retail, Bony held senior marketing roles at SSP, Planet Sushi, Groupe Flo and Wonderbox. Her experience spans brand strategy, concept creation, customer journey digitalisation, CRM and omnichannel marketing.

Bony is is particularly attuned to emerging consumer trends, including sustainable dining, plant-based innovation, low-carbon impact offerings and on-the-go convenience.

Lagardère Travel Retail Chief Commercial & Digital Officer Lylian Vignau commented, “We are very pleased to welcome Christine to our team and have complete confidence in her ability to enhance our position as the partner of choice for both landlords and brands.

“We must remain agile to showcase well-known and recognised brands on the market, while continuing to develop our own proprietary brands, whose conceptual and operational quality is well established. We have many opportunities ahead, and we believe Christine is the right person to deliver them.”

Bony added, “I am truly delighted to have joined Lagardère Travel Retail at the head of the Dining division. I want to continue fostering the very locally empowered approach that allows countries to deliver concepts that are relevant both in terms of sense of place and international offer.

“I also want to bring them a portfolio of strong, attractive international brands (both partner and owner). Lagardère Travel Retail has all the necessary strengths to continue its growth in this segment, and I am delighted to help the team to deliver continued success.”

Lagardère Travel Retail said the Dining division remains a strategic priority for the group, with growth underpinned by operational excellence and the continuous evolution of its food & beverage concepts.

Bony’s appointment is expected to further strengthen collaboration between central and local teams and bolster the group’s ability to meet the needs of landlords, brand partners and travellers alike.

Note: The Moodie Davitt Report publishes the FAB Newsletter, which features highlights of openings, events and campaigns from around the world of airport and travel dining.

Please email Kristyn@MoodieDavittReport.com for your complimentary subscription.